Ale Wiecek

 Ale Wiecek, Founder and Chief Enparny Officer at Sqr One is passionate about Human Centred Design, Design Thinking and Customer Experience Design.

Digital Transformation and User Experience has been a vital part of Ale’s 17 years’ experience working for multinational organisations across 3 continents. Now as the Founder and Chief Empathy Officer at Sqr One, Ale is on a mission to bring to Brisbane and Queensland, her expertise on topics such as Empathy, Customer and User Experience Mapping, Digital Transformation, and Design Thinking to small and large businesses and organisations.

Over the last 2 years, Ale Wiecek has completed several digital and customer experience transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.

Ale and her team have provided consulting services, training and facilitation and solved a diverse range of Digital, Customer Experience and Employee Experience projects using a Design Thinking Framework (empathise, define, ideate, prototype and validate) and applying tools such as customer and user journey maps.

Some of their clients include Translink, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, NSW Finance Services & Innovation and more.

Ale’s strong background taking care of complex Omni-Channel projects at both OPSM and Bayer has allowed her to gain a rich perspective on resilience, technology, employee experience and transformation.