Barry Bull

Barry has fast become one of the country’s top business speakers and No is Negotiable is his most renowned trademark. His energetic presentations are humorous, practical and share the experience of a remarkable journey, told in an entertaining and memorable style with serious messages. But it’s his famous interviews with Sir Cliff Richard, Michael Crawford and Slim Dusty, that connect in special ways with audiences of all ages around Australasia.

His business has won over thirty Westfield retail awards, including the prestigious ‘National Individual Speciality Retailer Award’ three times. In 1997 Toombul Music was an inaugural inductee into the WESTFIELD HALL OF FAME in recognition of outstanding retail achievement. In 2001 Barry was presented with A WESTFIELD LEGEND AWARD, and in 2003 was honoured with a Commonwealth CENTENARY MEDAL for distinguished achievement in business.

His innovative marketing techniques have seen him entice music celebrities and superstars from around the world, including Sir Cliff Richard, Michael Crawford, John Denver, Olivia Newton John, The Corrs, Ronan Keating and dozens more, to participate in promotions with him at his store in Brisbane.

His highly entertaining, multi media presentation, has wowed audiences around Australia, from multi national corporations to small family business. It includes his VIP Loyalty Club customer connection program, and his famous interviews with Sir Cliff Richard, Michael Crawford and Slim Dusty. Barry speaks about his business HITLIST, the top ten business techniques which have led to his success, and which can be applied to almost every other business. This includes his renowned ‘NO IS NEGOTIABLE !’

Barry has devoted a career spanning 40 years to his lifetime passion-music and is the author of a best selling book ‘A LITTLE BULL GOES A LONG WAY’.




His rise from a music retailer and performer in the 1960’s to be a national marketing identity has him rightly recognised – especially with this year’s Centenary Medal.
Premier of Queensland – Peter Beattie – Queensland Government

Whenever I tour Australia, I can depend on Barry Bull and all at Toombul Music to support me with the very best promotional initiatives … I’m grateful to him and not at all surprised by his success.
Sir Cliff Richard

For more than 20 years Barry Bull has built one of the great Australian small business success stories.
Steven Lowy Managing Director – Westfield

As the organiser I particularly appreciated your commitment to be fully briefed prior to the session. Your professional approach to both the preparation and the session and the way you stuck to the brief were outstanding. The audience loved the format of the music, well known names and a powerful message.

Barry’s talk on building customer relationships was a sensation. Feedback from our clients was the highest in the last 18 months. He not only has an excellent understanding of customer relationships but he also knows how to deliver in a simple and powerful manner.
Achaeus Group

Barry Bull is someone who inspires everyone around him
Slim Dusty

Barry Bull was an excellent choice for our national dealer conference and his entertaining style and years of experience as a successful small business owner created an immediate connection with the audience.
Matt Dole, Victa Lawncare

Franchisees want to hear from speakers that have the credibility of achieving their success through the hard yards of retail – Barry can walk the talk.
Brumby’s  Conference

As a small business person himself, Barry was a great hit with our group, which is comprised entirely of small to medium business people. His down to earth, hands on approach created an instant rapport with his audience. His presentation was passionate, practical and often humorous and has inspired us to evaluate present practices with a view to “raising the bar”. He has convinced us that dreams are possible to achieve. An outstanding presentation in all respects.
Fashion Line

Since implementing your” No is negotiable” philosophy into our negotiating strategies our Auction results “under the hammer” are up around the 80% mark which in our industry terms is very high Thank You Barry
Paul White, Ray White

…he’s the only man I know who could sell heaters in the desert and ice cubes to the Eskimos. You can’t start a fire without a spark and to me Barry is that spark.
Denis Handlin Chairman and CEO, Sony Music Entertainment Australia