Jordana Borensztajn is a social media strategist, creative content consultant, author, speaker and humourist.
Jordana’s experience includes being a News Corp Australia journalist, working as online music editor, content producer and social media manager at Nova Entertainment, writing a business-marketing book called ‘Capture My Attention: How to Stand Out Online with Creative Content’, performing two sold-out shows in the Melbourne International Comedy Festival, speaking at corporate conferences around the world, and running a schools program that explores online safety for students.
Jordana combines her personal and professional social media and content marketing experiences, with her industry knowledge, to help develop and enhance creativity, social media marketing and content marketing skills in others.
Jordana delivers high-energy and high-impact keynotes on a range of topics including Capturing Your Audience’s Attention With Creative Social Media Marketing, Leveraging The Power of Storytelling On Social Media To Strengthen Your Brand And Connect With Your Audience, Bringing Creativity Into Your Digital World, and Speaking The Right Social Media Language. Jordana also presents Decoding The Next Generation which covers effective ways to engage and manage millennial staff, from the unique perspective of a millennial.
Jordana has been featured on Channel 10’s The Living Room, Nova 100, ABC Radio National, WIN News, Channel 31, and across the Herald Sun, mX, the Sunday Herald Sun, The Age and The Sydney Morning Herald.
Jordana’s book is filled with hands-on strategies and techniques, plus workbook-style exercises, to help business owners, marketers and entrepreneurs build their personal and professional brands with captivating content. Capture My Attention is your ultimate guide to getting creative online.
“The ‘pocket rocket’ that people instantly warm to, Jordana has the unique ability to take people out of their comfort zone and have fun in the process! Jordana was very professional, going above and beyond from start to finish. I would happily recommend her.” – Paul Jagger, CEO, The Business Centre Pilbara
Capturing Your Audience’s Attention With Creative Social Media Marketing – In today’s noisy digital world, we’ve all become content creators. And brands and businesses and fighting for attention. So, how can you rise above the noise to create compelling content that will capture your audience’s imagination? By being creative. Through exploring a variety of creative content approaches, Jordana will teach attendees how to apply creativity to their social media marketing strategy in order to build their creative skills and generate unique content ideas that will stand out and have an impact.
Leveraging The Power Of Storytelling On Social Media To Strengthen Your Brand And Connect With Your Audience – Storytelling is one of the most powerful tools brands and businesses can use to capture the attention, and connect with, their target audience online. But what does storytelling look like on social media? And where do you begin with your brand? By breaking down storytelling’s key components and exploring how visual storytelling comes to life across different social media platforms, Jordana will teach participants how to embrace storytelling and leverage its power in order to generate effective, compelling and creative story ideas that will help strengthen your brand and develop deeper connections with your audience.
Decoding the Next Generation – For the first time in history, four generations are working together under one corporate roof. What if businesses can learn to harness the power of the next generation and use it to their advantage? Through exploring the qualities and traits that differentiate Baby Boomers, Gen X, Gen Y and Gen X, as well as the way in which technology has impacted the way we all communicate and relate, Jordana will provide attendees with action steps to help understand, motivate and effectively manage millennial employees so that different generations can ‘speak the same language’ and work together to achieve the same business goals.
Speaking The Right Social Media Language – Traditional ‘sales speak’ falls on deaf ears in social media discussions, so what’s the best way to connect with consumers, boost engagement and ultimately build brand trust, loyalty and community? By exploring the way social media has transformed the communication of information, and the powerful role that language plays in social media discussions, Jordana uses real brand examples to provide participants with strategies to help inspire discussion and drive positive engagement with their online communities.