Bob Miller was marketing chief at Toyota Australia for 14 years. During his tenure as General Manager-Marketing, Toyota Australia achieved outright market leadership for four consecutive years.
Most Australians are familiar with his 20year-running Toyota theme “Oh, What a Feeling!” Millions laughed at the antics of Miller’s whacky Camry Chicken as it failed year after year, to be the “chicken that crossed the road”. He launched Australia’s Lexus luxury car franchise in 1991.
In October 1996, Bob established his marketing consultancy, Australia Street Consulting Pty Limited in Sydney. Bob successfully advised an ever-growing number of ad agencies and national corporate marketing divisions on the best way to earn a return on their marketing investments.
Prof. Miller’s monthly marketing column in respected ad industry magazine AdNews is consistently rated as their “most read” segment. He is a regular guest/keynote speaker at corporate, academic and professional functions. The trade and professional press regularly seek his views on marketing trends. He is a Director of the Spastic Centre of New South Wales and a member of the Board of Governors of the Heart Research Institute.
The marketing industry has recognised Bob Miller’s service many times. He is frequently listed as ‘premier marketing executive’ by trade publications. Marketing magazine declared Bob its inaugural “Marketer of the Decade” in 1994 and the Australian Marketing Institute awarded him its coveted Sir Charles McGrath Medal in 1993 for the “Marketing Executive of the Year”.
Prof. Miller drafted the Sydney Olympics and Paralympics Plans for Telstra Australia and for Samsung Electronics. He is an acknowledged agent of structural change. As three times President of AANA (Association of Australian National Advertisers), Bob was instrumental in changing forever the structure of advertising as a whole, when he led the charge to do away with the industry’s long-standing ad agency accreditation system. In 2000, he advised the NSW Department of Education & Training on an historic change to the format of its senior secondary education system in a world-first change to the future of government/automotive industry co-operation.
Bob was appointed Visiting Professor at Macquarie University in 2000. He teaches marketing communications in the MCom and MIB.
