Lynsey Fraser is a Social Media Expert and runs Sydney based Social Media training company FloSocial. As one of the first Australians to be badged and enrolled into the Facebook Marketing Consultants Program, Lynsey has a deep technical understanding of Social Media platforms as well as experience across all sectors of digital marketing. She is a Facebook Blueprint Certified Marketer, having spent more than $3million in Social Media advertising across 5 years. She has led teams while working with top global brands, including her previous role as Social Media Manager for one of Australia’s largest ASX listed retailers.
With over 12 years of public speaking experience, and a wealth of knowledge and passion for all things social media, she is an expert in Adult Vocational Education and has been a Lecturer for Diploma of Social Media with Open Colleges Australia. She has run over 250 courses internationally while clocking up more than 5,000 teaching hours in her career. She has educated, worked with and helped more than 1,000 businesses around the world. In 2019 alone, Lynsey presented to more than 3500 people.
Lynsey believes learning about the “techy” stuff in Social Media and marketing strategy needs to be delivered in a fun, human and entertaining way. She cuts through the jargon to deliver valuable messages, using smart tactics to make the information stick.
She also has a close background and passion for the fitness industry and enjoys strength training, running and yoga when she’s not online.